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The brand offered free prizes and welcomed K-pop band, Cravity.
August 19, 2025
By: Rachel Klemovitch
Assistant Editor
Award-winning K-Beauty brand CosRx made waves at KCON LA 2025, transforming its booth into one of the most in-demand destinations of the three-day festival. From August 1–3 at the Los Angeles Convention Center, 125,000 fans flocked to the site to experience the best of K-culture.
Beauty enthusiasts loved the opportunity to win CosRx’s TikTok-viral Advanced Snail Duo and the newly launched Peptide-132 Ultra Perfect Hair Bonding Trio, while capturing once-in-a-lifetime moments with K-Pop sensation Cravity.
A CosRx spokesperson said,
“KCON LA 2025 was more than an event – it was a celebration of beauty, culture, and community. From the incredible reception to our new Peptide-132 Haircare line to the warm welcome from Cravity fans, the energy was electric. It’s clear that CosRx has a special place in the hearts – and skincare routines – of U.S. beauty lovers.”
The buzz at the CosRx booth reflected the brand’s inclusive appeal, drawing beauty lovers from all walks of life.
The excitement reached a fever pitch as K-pop stars highlighted their love for the brand. Cravity – the nine-member boy group under Starship Entertainment who debuted on April 14, 2020 – visited the booth on Sunday, August 3.
Known for their dynamic performances and growing U.S. fanbase, the group shared their love for CosRx products, posed for photos, and teamed up with the brand to gift lucky fans signed albums and product sets.
On the main stage, CosRx extended the celebration by gifting Peptide-132 Shampoo and Treatment sets to audience members.
The moment gained was amplified with shoutouts from stars, Lee Yong Ji, Meovv, JO1 and P1Harmony during their Meet and Greets, helping cement CosRx as one of the festival’s most talked-about brands on social media.
Building on this momentum, CosRx plans to expand its offline experiences for U.S. fans, bringing more immersive brand moments, exclusive product launches, and interactive events to connect beauty enthusiasts with their favorite CosRx products in person.
CosRx Launches First-Ever Haircare Line
CosRx Debut Skincare-Coffee Crossover with Alfred Coffee
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